The Undercurrent
Shirts emblazoned with illustrations from local artists with postcode pride.
Carly Snodgrass, the founder of The Undercurrent, has had her fair share of travelling. Trying to bring home some sort of souvenir, whether a piece of art or a keepsake from each trip. But it’s hard to find a souvenir that depicts the city you love that isn’t a keychain or an ‘I <3 ….’ t-shirt.
Which is why Carly started The Undercurrent. A souvenir that combines art, creative locals, postcode pride and t-shirts. A Gold Coast shirt made here, detailed with an illustration from a local artist, depicting your favourite postcode with it’s history printed on the tag. A souvenir t-shirt that isn’t lame.
After moving away for a long period of time, moving back to the Gold Coast might make you cringe at first, but you learn to appreciate it more. It has become a metropolis of creative people, artists, entrepreneurs and change-makers. So it’s nice to have a souvenir that represents the Gold Coast for what it really is, instead of Cavill ave and theme parks.
Undercurrent
'a hidden opinion, feeling, or tendency often contrary to the one publicly shown' or 'a current of water below the surface and moving in a different direction from any surface current'
Check out the range below with the artist and postcode behind each design.
Miami
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Design by Sarah Huston
Sarah Huston is a Creative Director/Designer hailing from the Gold Coast but working around the globe. Sarah wears many hats (her mint green one is her favourite) and works across graphic, digitaland product design; photography, illustration and copywriting.
Palm Beach
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Design by Ashley Nixon
Ashley’s art practice is a mixed bag of graphic design, sign-writing and healthy adoration of Australiana. Via mouse, paintbrush or pencil; his work has to have passed through my hand at some point of the design process.
Nobby's Beach
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Design by Laura Strange
Laura is a multidisciplinary designer living and working on the sunny Gold Coast. Her creative journey started working as a broadcast designer for Channel Seven and undertaking a Bachelor of Design at Griffith University’s College of Art where she scored Best Portfolio upon graduation.
Broadbeach
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Design by Hayley O’Connor
Hayley O’Connor is a Melbourne born Gold coast based Illustrator and Graphic designer. Hayley is the creator of unique artworks, textile prints and typography.
Gold Coast
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Design by Matt English
Since moving to the Gold Coast from Sydney in 2008, Matt’s artistic focus has developed towards the love of minimalism. Inspired by everyday life and the beauty of the female form.
Surfers Paradise
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Design by Sarah Beetson
Sarah Beetson is a colourful character with an equally colourful array of career notches under her sparkly belt. Hailing from the UK, Sarah is an illustrator and artist whose portfolio spans from prestigious fashion houses to international magazines.
Mermaid Beach
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Design by Claudio Kirac
Claudio’s career spans more than 20 years working in a multi-disciplinary nature across photography, painting, design and illustration, transcending the boundaries between analogue and digital processes and outcomes.
Burleigh Heads
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Design by Eric Koo
Eric Koo is a man of the world. Born in Mauritius, he moved to France at 18 to study fine art in the town of Lyon and upon completion was drawn to the Gold Coast’s salty lifestyle in 2000.
Currumbin
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Design by Kiel Tillman
A curator of the cool and the kooky, Kiel Tillman is a man of many talents. Most notably of course, his design and illustration skills. Kiel’s murals grace the walls of some of the coolest cafes across the Coast and his illustrative designs have been picked up by both local and international brands.
Coolangatta
Design by Byron Coathup
A long time participant in Coolangatta’s laidback surfing scene, Byron’s art and design is the epitome of the southern Gold Coast suburb he calls home.
"The Undercurrent was born from a desire to flaunt the Gold Coast through the eyes of locals. Featuring only local Gold Coast artists who share in a passion for this city’s unique culture, and offer them the opportunity to create projects on their home turf."
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Follow on instagram @theundercurrentofficial